Such a loaded term, no?
Wikipedia tells me a mompreneur is “a female business owner who actively balances a baby and the role of entrepreneur.”
But this post is not about that.
This is about how mums get back to (their professional) work after becoming mums.
And what a coincidence – one of the first stories I did was on Mompreneurs in Dubai. Their stories, challenges and love-hate relationship with the mompreneur label.
It was a sign … soon I was to leave Dubai, come back to India and start the course to becoming a mompreneur myself.
It has such a cute ring to it no – a mommy who dabbles in big fancy things like setting up a business. In between diaper changes of course.
When I thought of Tura Turi, one of my first thoughts was that this should be a space for women who want to get back to work. Women who work just as hard (often harder) as any of their counterparts but are often seen as slackers only because they’re also bringing up a baby.
Shoot Day
Under normal circumstances we would be discussing props and lighting. Instead this is how our conversation went –
Her: I’ve checked the weather and we’ll get the best light for shots from 12 to 4.
Me: Great. 2pm is usually nap time for the babies, so we’ll figure out some shots with them before that.
Her: Should I carry the baby’s lunch with me?
Me: I’ll have lunch prepared. We’ll feed both the kids between shots.
Just as we were ready with set up, my baby decided to have a meltdown.
Down came some of our props since they were the only things that seemed to soothe him. Of course the baby’s aunt who is co-founder of Tura Turi and was busy with set design that day, had to double up as nanny and babysitter.
20 minutes later we were ready to start again.
Wait a second, where was her baby?
Just as she had knelt down precariously to get a close-up shot of one of the quilts, her son decided to crawl right there and pull it off.

Me: Ok, I’ll just feed both the kids while you take them.
Her: Here, you want to set up some more shots while I just rock my baby to sleep?
And so on and so forth.
Yes, being a Mompreneur (or whatever cute term we have for it) may sound fun, but it is a lot of work.
And because it is 2015, we women will do our darned best to make sure we continue doing whatever we do best (babies in tow if that’s what it takes)
Case in point:
Despite that manic day we did manage to get some beautiful shots.
You can have a look at all our products here – http://www.turaturi.com/collections/all